Tyson Foods Manager, BU Category Marketing in Springdale, Arkansas


Req ID:


Job Description:


The primary responsibility is to execute the product category strategies to achieve the objectives of the company's annual operating plan (AOP). This role has day-to-day responsibility for all category-related activities including P&L management, category and marketing strategy, development of marketing initiatives, pricing, product assortment management, forecasting, correspondence with Sales and management of cross-functional project teams. Candidates should be comfortable leading project teams that include Sales, Finance, R &D, Packaging, QA, Graphics, and Supply Chain. Assist in development of long and short-term category strategies and tactics. Responsible for executing tactics in support of theshort and long-term strategies that drive category volume and profit growth. Support delivery of category financial commitments via P&L management with an understanding of the input raw material markets and category pricing decisions. Responsible for sales and operations volume forecasts on a monthly cycle (Consensus). Closely monitor product availability and service levels and pro-actively communicate relevant issues with Sales. Engage with IPL team to evaluate and understand any inventory, capacity, and/or quality issues at the plant and product level. Responsible for optimizing product assortments and discontinuing inefficient items. Leads product change projects including value/quality improvement initiatives and line extension product launches. Provides direction to the Sales organization on category strategy/selling propositions and works closely with Sales and Customer Marketing to evaluate potential sales opportunities (including RFP's and product matches). Work closely with Customer Marketing and Marketing Agencies on category selling tools, development and execution of promotional initiatives, and sales communications. Monitor industry trends, market share, competitive activity, and competitive product cuttings. Includes some degree of travel: plant visits, customer visits, sales meetings, conferences, and trade events.


  • Education: Bachelor's degree in a business or marketing related discipline required; MBA preferred.

  • Experience: 5+ years of experience in marketing and/or related field; knowledge of foodservice and/or CPG industry.

  • Computer Skills: Proficient in Excel, Word, and PowerPoint

  • Communication Skills: Strong written and verbal communication including presentation

  • Other Skills: Ability to execute strategic plans and annual business plans that align resources to achieve the marketing and financial goals; Strong financial acumen; Strong analytical and problem-solving skills; Ability to work and excel as a project leader in a fast paced, changing environment.

  • Supervisory: N/A

  • Travel: 20%


Facility Name (Location):


Pay Type:



Manager, BU Category Marketing







Job Function:


Full Time / Part Time:

Full Time

Relocation Covered:


Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.