Tyson Foods Senior Manager, Consumer Insights & Strategy in Chicago, Illinois
The Senior Manager, Consumer Insights will lead the innovation consumer learning agenda. They will work collaboratively with Brand Marketing to develop brand and innovation strategy that is grounded in consumer understanding. This individual will report into the Associate Director, Consumer Insights.
ESSENTIAL DUTIES & RESONSIBILITIES:
Demonstrate holistic thinking, strategic agility, and leadership with all levels of the organization
Lead the consumer learning agenda to address business objectives
Collect, analyze and synthesize consumer learning to tell a cohesive and actionable story
Execute primary research, and source syndicated scanner and panel data when relevant
Provide Consumer Insight leadership with cross-functional teams, providing strategic partnership with Innovation, Marketing, R&D, Sales, on-site suppliers, agencies, and consultants
Manage external suppliers to execute research projects efficiently
Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs
Communicate consumer insights in a clear and concise manner, both through written and verbal communication
Develop and enhance Consumer Insights standards and procedures for use company-wide
Bachelor’s Degree in Marketing, Psychology, Marketing Research or related field required. Master’s Degree preferred.
8+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus.
Advanced PC skills using Microsoft Office products
Demonstrated success in leveraging consumer insights to drive business results. Must be able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers. Excellent planning and project management skills. Strong knowledge of marketing and market research fundamentals including experimental design, and statistics. A highly motivated leader, eager to learn, with the ability to devise an effective solution in unstructured situations. Proficient in the following: Consumer and need state segmentation, profiling, and immersion Meal Occasion landscaping and A&U, category assessments, category choice drivers/barriers Concept/Product development and validation Packaging and Name Development Test and learn approaches Cultural/Lifestyle trends, eating trends and food industry reports
Facility Name (Location):
Chicago Corp Office
Senior Manager, Consumer Insights & Strategy
Insights & Innovation
Full Time / Part Time:
Company Culture, Inclusion and Diversity Statement:
Tyson Foods proudly embraces diversity and is committed to maintaining an inclusive work environment. Our Culture is rooted in our Core Values and brought to life each day through our 5C Team behaviors (Caring, Candor, Creativity, Collaboration and Commitment). Team Members are the heart of our company and its success and culture is the connecting thread which drives our Talent Strategy to Attract, Grow, Reward and Retain the best talent.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.