Tyson Foods Senior Brand Manager - Rapid Growth Innovation in Chicago, Illinois
11315565 Sr Mgr Brand
SUMMARY: The Senior Brand Manager is responsible for management of the business activities for the brand and has total responsibility to manage budget and P&L to meet company objectives for Annual Operating Plan and Long Range Planning process. This role develops long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs that will achieve corporate profit, volume, and share objectives. The role also directs the activities of advertising agencies. Essential Duties and Responsibilities: Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals. Manages budget and MAP spending for assigned product responsibility. Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished. Recommends and implements corrective actions. Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus. Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence. Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers. Develop brand strategies that create consumer, customer, shopper engagement and loyalty. Manage the development and introduction of new products in cooperation with New Business Development group and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value. Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented. Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from MAP expenditures Typically manages more than one direct report
EDUCATION: An MBA or equivalent education/experience is required
EXPERIENCE: A minimum 5 years of relevant marketing experience is required
COMPUTER SKILLS: Experience with Nielsen and/or IRI is preferred
COMMUNICATION SKILLS: Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required
SPECIAL SKILLS (if applicable): Demonstrated understanding and application of consumer insights is required. In-depth understanding of P&L is required. Demonstrated strength in strategic thinking with a consumer lens is required. Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines is required.
SUPERVISORY: Experience managing direct reports is preferred.
TRAVEL: Some Travel
Facility Name (Location):
Senior Brand Manager - Rapid Growth Innovation
Full Time / Part Time:
Company Culture, Inclusion and Diversity Statement:
Tyson Foods proudly embraces diversity and is committed to maintaining an inclusive work environment. Our Culture is rooted in our Core Values and brought to life each day through our 5C Team behaviors (Caring, Candor, Creativity, Collaboration and Commitment). Team Members are the heart of our company and its success and culture is the connecting thread which drives our Talent Strategy to Attract, Grow, Reward and Retain the best talent.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.